The power of online video marketing cannot be ignored by companies from large corporations to small businesses, but it can be difficult to attract a fan base of viewers. For a YouTube ™ marketing effort to work, the marketer needs to engage in some strategies to attract viewers to see the videos. If the marketer can follow a few tips, such as making a fun or informative video, posting videos in a structured way, using social marketing alongside YouTube ™ marketing, and asking viewers to participate, the marketer may be able to increase his or her or its selling power.

In YouTube ™ marketing, boring videos rarely get views.

 A good online marketing video should be fun, informative, or both. Funny videos commonly use comedy or something that people will want to watch for entertainment. Informative videos educate the viewer about the product. The two are commonly combined by marketers to attract viewers who are looking to have fun and those who want to learn. Regardless of the angle, the video should be lively and exciting rather than dry and boring.

Releasing videos in a structured order creates demand from viewers. For example, a new video can be released every day or every week so viewers know when to expect it. Viewers who are already following the channel will come back for the new videos and be ready to watch without any additional marketing efforts. This also simplifies marketing on YouTube ™, as the marketer will be able to structure his or her video making plans.

Using social marketing in conjunction with YouTube ™ marketing is an effective way to attract new viewers. All YouTube ™ videos have a “share” option which allows the marketer to share the video with friends and this option should be used every time the marketer makes a new video. Posting a link to the video on forums, message boards, and social networking sites will help attract new viewers.

Making videos in a way that encourages viewers to respond or create a bucking video will help the viewer bond with the marketer and add extra content to each video link. Asking viewers to comment or make videos in which they use a product or talk about a service can attract viewer participation. The marketer can then link to these other videos, which could help sell the marketer’s product without the marketer having to do extra work.

Chris Kille
Author: Chris Kille

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